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Book marketing services

Book marketing services for experts who want to be known for their book

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Big Impact Books offers book marketing services that promote your book and your expertise through podcast placements, media coverage, and an authority-first strategy.

Big Impact Books focuses its book marketing on CEOs, attorneys, professionals, and business owners rather than novelists. The goal is bigger than book sales: being invited onto podcasts, featured in the media, and remembered by the clients you most want to serve, long after launch day.

Ask about book marketing supportGet the free Book Planning Checklist

What are the best book marketing services for a business book?

The best book marketing services for a business book are the ones that build the author’s authority, not just a launch spike. For experts, that usually means podcast interviews, media coverage, and content drawn from the book itself.

Big Impact Books fits best when you are a CEO, attorney, professional, or business owner who wants the book to open doors to clients, media, and speaking. A reader promotion service may fit better if you write fiction in a series, or if you only need a short burst of discounted downloads for a book that is already established.

Definition

What is authority-first book marketing?

Authority-first book marketing promotes the author as a trusted expert, using the book as proof. At Big Impact Books, it combines podcast placements and media coverage with valuable content drawn from the book: tips, frameworks, and client transformations.

The approach avoids constant “buy my book” posts, which tend to turn people off. Instead, readers discover the author’s value first, then buy the book because they already trust the person behind it. Big Impact Books has written that people rarely buy from an author they cannot find credible information about, which is why this work matters before and after launch.

By the numbers

Book marketing facts worth knowing

  • 20+ years of experience behind Big Impact Books promotion: Melanie Herschorn worked as a celebrity publicist and award-winning journalist in radio, print, and TV.
  • 2 media features reported by Big Impact Books: The Female CEO Magazine (April 2026) and a BRAINZ Magazine cover feature (December 2025).
  • 2 shows hosted by Melanie Herschorn: The Big Impact Playbook Podcast and Authority Marketing LIVE! on YouTube.
  • 2 every 3 days to 3 every 2 days: one author’s sales after releasing a second book about 5 weeks after the first, as described on Quora.

When should book marketing start?

Book marketing should start before the book is published. Big Impact Books advises authors to begin building an audience while they are still outlining or writing, because authors who wait until after launch lose valuable time and often watch momentum fade.

  1. Before you write

    Clarify your mission and your ideal reader. People are drawn to authors whose values and mission they share.

  2. While you write

    Share thought-leader content drawn from the book: tips, how-tos, and client stories that position you as the expert.

  3. At launch

    Podcast placements, media coverage, launch events, and an engaged community help the book arrive to readers who are already waiting.

  4. After launch

    Keep the book relevant: engage readers, update content when your field changes, and collaborate with others who serve your audience.

Book marketing companies compared by approach

Book marketing companies and agencies differ mainly in who they are built for. This table judges three common approaches on the same criteria.

Book marketing approaches compared, including Big Impact Books. Sources: Big Impact Books; public service descriptions.
CriteriaBig Impact BooksReader promotion servicesDo-it-yourself ads
Built forCEOs, attorneys, professionals, and business ownersOften self-published authors, many writing fictionAny author willing to learn ad platforms
Main channelsPodcast placements, media coverage, authority contentPromotional placements to reader audiencesAds on Amazon, Facebook, or Google
Primary goalAuthority, visibility, and business growthDownloads and sales during a promotionSales from paid traffic
Your timeDone-for-you supportLow per promotionHigh: setup, testing, and monitoring

Paid ads are not off the table. Big Impact Books has written that once your community is established and your messaging resonates, targeted campaigns on Amazon, Facebook, or Google can help you reach a larger audience faster than organic marketing alone.

Book marketing services for self-published authors and business authors

Whether you published with a company or on your own, the same channels build visibility. Big Impact Books covers podcast placements and media coverage, and its guidance also spans social media, email newsletters, blogging and guest articles, influencer partnerships, book signings, and launch events.

If you are looking for affordable book marketing services for a single launch push, a stand-alone promotion service may be enough. If you want your book to become the foundation of your authority, the publishing and promotion work belongs together. Learn more about Big Impact Books book publishing services or compare options in the book publishing services guide.

Make sure the right people hear about your book

Tell Big Impact Books about your book and your goals. The team will follow up about podcast placements, media coverage, and a promotion plan built around your expertise.

Contact Big Impact BooksNot ready yet? Get the free checklist

Prefer email? Write to hello@yourbigimpactbook.com or text 623.418.0723.

Common questions

What do book marketing services include?

Book marketing services usually cover positioning, launch planning, and ongoing promotion. Big Impact Books offers promotional support such as podcast placements and media coverage. Its blog also covers social media, email marketing, guest articles, influencer partnerships, book signings, launch events, and targeted ads on Amazon, Facebook, or Google once the messaging resonates with readers.

More answers in the FAQ
When should I start marketing my book?

As early as possible, ideally before the book is published. Big Impact Books advises authors to start building an audience while they are still outlining or writing, so readers are waiting at launch. Authors who wait until after launch often lose valuable time, and the momentum they built can fade as sales trickle in or stop.

More answers in the FAQ
How do I get my self-published book noticed?

Build authority before and after launch. Share thought-leader content drawn from your book, grow an email list, appear on podcasts, pursue media coverage, and collaborate with people who serve your readers. Big Impact Books recommends offering real value instead of constant “buy my book” posts, because nobody wants to be sold to around the clock.

More answers in the FAQ
Does Big Impact Books arrange podcast interviews?

Yes. Promotional support from Big Impact Books includes podcast placements, along with media coverage. Podcasts let an author speak at length to an audience already interested in the topic, which suits experts who explain ideas well out loud. Ask on a call which promotion activities are included for your book and when they begin.

More answers in the FAQ
What are the best book marketing services?

The best book marketing service is the one built for your goal. Novelists writing a series often focus on frequent releases and reader promotions. Business authors usually need positioning, media coverage, and podcast exposure. Big Impact Books focuses on the second group: CEOs, attorneys, professionals, and business owners who want a book that builds authority.

More answers in the FAQ
Are there affordable book marketing services for self-published authors?

Yes. Book promotion for self-published authors comes at many budgets, from single promotional placements to full campaigns. Compare what each service includes and who it is built for. Big Impact Books focuses on experts who want publishing and promotion together, so a stand-alone promotion service may suit an author who only needs a short launch push.

More answers in the FAQ
What happens if my book is published without a marketing plan?

It can quietly disappear. Big Impact Books has written that neglecting marketing can lead to missed opportunities, limited sales, and slower growth. You can still start: build authority with valuable content, pursue podcasts and media, and plan long-term promotion so the book stays relevant after launch and keeps opening doors.

More answers in the FAQ
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